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Brand Visuals DIY
Introduction
Welcome
Preferences and Planning
Preferences and Planning Worksheets (Download)
The Purpose of Branding
Finding the Right Aesthetic
Create an Inspiration/Preference Board (16:48)
Color Selection
Color Selection Worksheets (Download)
Color Theory and Your Audience
Identifying Your Colors and Communicating About Them
Color Combination Decisions (12:31)
Font Selection
Font Selection Worksheets (Download)
Identifying Your Font Style
How Fonts Work Together
Investing in Your Fonts (paid vs. free) (13:40)
Choosing & Installing Your Brand Fonts (9:44)
Logo Design
Your Logo Design Worksheets (Downloads)
A Quick Note Before You Start Desiging
Logo Types and Configurations
Creating a Logo in Photoshop (13:00)
Understanding Design Formats
The Online Logo Maker Tour (23:54)
Logo Variations, Badges, and Submarks
Logo Variations Worksheets (Download)
The Common Misconception About Logos
What are badges and submarks and why you should care
Creating a Submark: The Creative Process (10:57)
Create a Badge or Submark with Canva.com (7:14)
Creating a Badge in Photoshop (10:46)
Textures and Patterns
The Purpose of Textures and Patterns in Your Brand
Finding and Using Textures and Patterns (5:41)
Creating Textures and Patterns (19:06)
Developing Your Social Media Templates (20:39)
Textures and Patterns Worksheets (Download)
Photography and Icons
The Purpose and Uses of Photos and Icons for Your Brand
Understanding Stock Photography Costs & Licensing
Finding and Using Icons (6:43)
Photography & Icons Worksheets (Download)
BONUS: Creating your brand board
Brand Board Template Using Photoshop (10:18)
Brand Board Template Using Apple Pages (9:38)
Brand Board Template Using Canva.com (7:17)
What are badges and submarks and why you should care
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